It helps track metrics like reach, engagement rate, impressions, shares, and more. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels.

Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.

I’m going to create a Justin Pot meme Page to share all my dank Justin Pot memes. Select whatever category you feel best suits the Page you’re Jackpot Jill Online Casino creating, and then fill in the information that’s required. For most Pages, you just need to provide a Page name and select a category. For a Local Business or Place Page, you need to provide an address, as well. You need a personal Facebook account to create a Facebook Page. You don’t have to use it much, but you can’t make a Page without one.

What’s the difference between unpublishing and deleting a Facebook Page?

While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays.

Other Facebook Business Page Resources

• But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this.
• Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below.
• Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next.
• Another Facebook Page management tool that’s easy to use?
• You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.

Make sure the photos you choose align with your brand and are easily identifiable with your business. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential. It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer.

How to Make a Facebook Page: Quick & Easy Step-by-Step Guide

Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy.

And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above).

You could ask users to visit your website, follow your Page or contact you. To create a Facebook business Page, you first need to have a Facebook profile. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users. This makes it a high-leverage channel for connection and conversion.

You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. So those are the basic steps on how to create a new Facebook page. Some things you’ll be able to go back and edit later whenever, and other things it’s harder for you to change later (like your page name). You’re going to start by logging into your Facebook profile. Then in the upper right corner, hit the grid icon, and on the right under Create, hit Page. Provide your email address to receive the latest updates from Meta for business, including news, events and product updates.

Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then select Page access.